Victorian Calling Cards... Do's & Dont's
Victorian calling cards find their ancestral roots in the 17th century and were very common during the reign of the French King Louis XIV. During that time they were known primarily as visiting cards. They were used extensively by the upper-class to announce their arrival at someone’s home or social function. With some people the cards could be very ornate with engravings of various pictures such as this visiting card of Johann van Beethoven, brother of Ludwig van Beethoven. (from Wikipedia, the free encyclopedia)

With others a plain card and elaborate calligraphy announced the visitor's name and position similar to the visiting card of Kaiser Wilhelm (also from Wikipedia).
By the 19th century the Victorian calling card was an essential staple in the life of the upper class gentleman or lady. If this was your position in life you would have a special card tray by the front door of your home crafted out of silver or some other valuable material. If someone wanted to visit you, either they or their servant would hand your servant a calling card which would be taken to you (if you were home) or left in the card tray by the front door. If you returned a card to his home you were open to the visit. If no card came or it came in an envelope the visit was turned down. This system obviously only works when you had the means to afford having servants to answer your door. Elaborate rituals of etiquette were firmly in place when using Victorian calling cards. Let's look at it from the visitors side: - If you were calling on a family you were expected to leave a card not only for the master of the house but for the lady and any younger ladies as well.
- When the servant answers the door he should have the card tray ready on the palm of his left hand
- Your card as a man could be carried loosely in your pocket but Lady should use a card case
- Do not look at the other cards on the tray. It’s none of your business who else is calling on the lady.
- The young lady could have a card for her own use but only after she’s been in society for a year
You could initial your card with:- p. f. for congratulations
- p. r. saying thank you
- p. c. giving your condolences
- p. f. N. A. even saying happy new year
You could fold the card in different ways to send discrete signals to the receiver. If you came in person you would fold the top left corner of the card If you sent your servant the card was left unfolded If congratulations were due you in full the top right corner Sympathy was shown by folding the lower right corner If your card was for one special individual you would fold the card diagonally If it was for the entire family you would fold it in half The cool Victorian would have designs printed on the back so that when a card was folded a new design would appear.
Folding cards lasted from the 1840s to the 1940s but then fell out of fashion. You have to remember that during the Victorian age it was difficult for a young man to be alone in the presence of a young lady so calling cards became a way for young men to send secret messages to that special young lady of the household. Printing flowers in various colors were also used to send discrete messages. There were 15 different rose messages alone and combining that with all the various colors... well, you could say a lot. - A pink rose... friendship
- A yellow rose... jealousy
- A moss rose would be confessing your love
Some Victorian calling cards were more straightforward and known as acquaintance cards. These would be handed out by young men at dances or church functions that could range from a simple “may I take you home” to the ultimate... a request for a kiss. If the young lady approved... she would keep the card. If not she would tell him to buzz off in a very genteel Victorian way of course.
As a side note... I enjoy finding and hearing about unique businesses and the ways owners market their business. That's the overall theme of this site. Victorian calling cards are a part of that history. I know you have that same kind of interest and knowledge in something... possibly Victorian calling cards. :) Or perhaps... It could be knitting, antiques, recipes, animal shelters or old pocket watches. Have you ever thought that perhaps there might be a way to earn additional income with that knowledge and passion?. Take a look...
Return from Victorian Callings Cards to Personal Business Cards
Return from Victorian Calling Cards to Homepage
|