Unique Business NamesDo's and Don'tsIn todays fast paced, short attention span world, unique business names are an important part of your marketing plan.Your marketing objective is to create a desire in your prospect to buy your product or services. From surfing the net to hearing your business name mentioned, you have a precious few seconds to catch the attention and interest of your prospect. How do you find unique business names? One way is to use various name generating websites. They will allow you to enter different words that have some meaning to you (hopefully about your business) and then they will search for similar words, scramble them together and report the results. Let's say I were starting a local hardware store and I used words to describe it like, local, hardware, store, helpful and inexpensive. The results I would get could be similar to these... Others naminig sites will suggest .com names that are available which is very helpful because having a similar domain name is a must for your marketing. I typed in hardware on one site and this is what came back. olhardware.com, prhardware.com, hardwareal.com, hardwareat.com (for edible tools), hardwarecu.com, hardwaredo.com (for weird tools), hardwareen.com (for scary tools). Yes, some sound stupid, others are usless. A total loss? No way. The way you get a good idea is to have plenty of ideas. Keep the best. Toss the rest. Once you have a long list to peruse, use a few simple steps to choose your unique business name. You are not planning on going global so give a hint (or full picture) of what you do in your business name. It will make the image stay with your customer longer and make it easier to find in phone books and directories. A descriptive name helps you spell out what your business does with a lot less work (and advertising costs). Yep I thought so. Having a unique business name makes it a lot easier to market effectively. Without it ...it's tough. Like bowling with a square ball. You might knock down a few pins but you are really going to work for it.
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