The Best Marketing Ambassadors are...

I'll tell you in a bit.

We all know (basically) what a country's ambassador does right?

They are considered the official envoy representing their own government to any country for a temporary diplomatic assignment.

In the business arena, an ambassador is someone who acts as a representative or a promoter for some specific group or activity.

In the marketing arena you can hire an agency that will send out individuals to an event and they will toot your business horn. You can also hire celebrities to extol the benefits of your product.

This all costs money.

Your company is small you say. Money is really tight you moan.

What's the lowest amount you can afford?

Lower... Lower...

How bout Zip. Nada. Zilch!

The best marketing ambassadors for your company are you, your employees and thrilled customers.

It's great when you have raving fans (customers) telling others, but the process starts with you and your employees.

To a prospect, you are the company. It's not separate from you.

Your receptionist is the company.

The service man is the company.

How each of you greet, relate to and serve me the customer will make your business flow and grow or wither and die.

Do your marketing ambassadors realize that how the customer feels about your company is directly related to their experience with you and your employees? Yes, customers can be demanding,irrational, impatient and rude. The bottom line is... If you don't have customers, you don't have a business. They are the reason our doors are open.

What is our goal?

To make them so happy with us that they will come back again and again.

Here's how you can be a part of doing that.

Get a paper and pencil and jot down 5 names of companies or people that stand out in your mind as being exceptional.

Now write down 3-5 reasons why they stand out.