Keyword Analysis Service or...

Scratching the Customer's Itch.

What on earth is that and who needs it?

You do.

The search for customers is an ongoing and relentless quest for the small business person.

Just building a better mouse trap does not guarantee that customers will beat a path to your door. You have to let them know where you are and how they can find you.

Keyword services can help you do that. Wordtracker, the Google keyword search tool and Seobook are just a couple of the many free services available.

They allow you to pull back the curtain of every day searches and see which words are the most popular when people are looking for any given subject. That is the reason we choose certain words instead of others for the title of our pages.

The phrase "keyword analysis service" is searched for twice as much as "keyword search strategy". I would have thought the exact opposite, but it doesn't matter what I think. What matters is what my customer is thinking. So if I want to get the information on this page before your eyes I will have a better chance if I title the page "keyword analysis service" and use that phrase throughout the article.

The same rule applies with your business name. Use the free keyword services to find out whether your customers are looking locally for John Doe and Associates or Miami Pool and Cleaning.

When you are creating your website, once again your customer is not going to enter some cutesy pie name for the product or service they want. If they need their pool cleaned or they need to understand the cause of their pool problems, they are going to search with those words in mind.

Your goal is to be the one supplying the answers for those searches and let your marketing reflect those special phrases. That is what resonates with your customer's mind.

The company I use has a extremely effective way of not only determining the search demand of a word but also how many sites are offering good content for that word or phrase along with how profitable that word can be.

So go ahead and use the free sites to start and find the words that will pull your customers to you.

Any thoughts? Let me hear from you.

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