Free Sample Marketing Plans
Find your Niche and Dominate it. (page 4)
These free sample marketing plans are simple, straightforward and focused on changing your marketing from ho-hum to gung ho.
This is page 4 of our sample business marketing plan. The first four points were: The action you wanted your customer to do whether it be going to your website or picking up the phone and call youWhat makes you different from your competitors. why should they call you rather than one of the many other businesses clamoring for their attention?Do you know who it is that you want to respond? do you want your hair loss product to get to high-school girls? I didn't think so. So who is your ideal customer? Continuing on... 5. What will you tell them?
You've got your customers attention for a moment and literally it is just "for a moment". What are you going to tell them? You are going to tell them how you, your company or your product can solve their problem. You can meet their need. You can supply their want. You will scratch their itch. You'll explain it clearly and concisely starting with: 1.Your name and brand which will allow you to establish your position in the mind of your customer. Joe Mingle, Seattle's waterfront condo broker.Susan Marcy, the beach wedding planner.Jerry Bee, the fire restoration pro.2. You will describe the benefits of using you or your product. Our exclusive razor design gives you a silky smooth feeling skinThis yellow teeth whitener gives you the perfect beautiful smileOur 15 years of experience assures you a no hassle home closingThese safety side door air bags protect your most precious cargo... your children3.How you are different from your competitors. They are big and slow... we are nimble and quick to meet your specific needs.They are foreign-made... we are made in America.They must do their orders in bold... we will customize your order exactly how you need it.Their orders take a week to arrive... we will deliver tomorrow.4. You will offer a reason for them to respond right now. Something of perceived value for little or no cost if they call nowMore information to make a wise decisionA chance to win a prizeA greatly reduced price for first-time customers5. A very, very easy way for them to reach you. A toll-free phone numberA website addressReturn a pre-stamped postcard Click the quick response button on your e-mailOkay. So far in our free sample marketing plans we have covered: Creating your marketing goalYour unique selling positionWho you want to respondTools for finding customersWhat you will tell themThe final step is going to be the kicker. It is going to test your mettle and make you stare off into space. It's going to hurt but you have to... Go to page 6 of our marketing lesson plans
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