Creating Business Cards...
that Work!
3 Points of Focus when creating business cards that work.1. Is you card received well?
2.What do you want them to do?
3. How can they get in touch with you again?
1. Will your card be received well? - Is it clean and crisp?
- Is it obvious you are proud of it as you hand it to them?
- Does it look professional?
- Does it match the image you want to convey?
- conservative or artsy
- free-flowing or precise
- laid-back or aggressive
- Is it easy on the eyes & mind?
- Do the colors flow or put you on edge?
- Are the font sizes easy to read?
- Can they find the essential information easily?
2. What response do you want from them? Do you want referrals? - Make sure they have more than one of your cards to hand out.
- This isn’t the time to scrimp and save. Be generous.
- When you give cards to people ask them how many extra cards they need for their staff and friends. The more cards you have in circulation, the better.
Do you want them to contact you? Give them a good reason.- Face-to-face contact... "present this card for a free widget"
- Get permission to follow-up with email contact... "go to this website for a free report"
- Present your product... "call us for a free demonstration"
- Start a relationship... "call us to set up your free oil change or go to our website to download this weeks free coupons."
- Get them on your mailing list... "e-mail us to be entered for the prize drawing"
3. How they can get in touch with you again? Contact points easily found?
Your prospect shouldn’t have to search for this information. . - Simple easy to read fonts
- Words kept to a minimum
- Easy on the eyes color
- Hint* Try to have enough white space to place a dime on your card without touching inkThese 4 rules make it easy for people to navigate business cards.
Is your information current? Nothing looks worse when you get a card and phone numbers have been scratched out and scribbled in, or an address needs to be redone (especially while you are talking to them). Blunders like this make you look second-rate (or worse).
The essentials are: - your business name and logo
- your name
- your title
- your phone number
- your e-mail
- your website
- a phrase that describes what you do or why they should call you
Creating business cards that work is a step by step process. 1-2-3. Making your business card valuable requires a little more thought. Interested?
...Make your cards VALUABLE
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