Construction Business Cards

A Checklist to Make them Profitable!

No?

Still in the box?

You still have 973 left? Hmmm. Not good. Let's change that.

Go get one anyhow. Look at it closely.

Does it make you smile? It should. It’s not just a card you know.

It’s a unique reflection of you and your business.

It tells the world:

• Pay attention to me - or - I’m just part of the crowd.
• I’m professional - or - I’m just getting by.
• I’m unique - or - I’m bland as vanilla pudding.
• I’m focused on quality and excellence - or - I’m from el cheapo depot.

How can you expect your prospect to see the value in it?

If there is a sense of confidence and pride in your business card as you hand it to them, it will be noticed. You’ll handle it differently. Instead of just casually giving it to them like another piece of paper, it will now become something valuable that you have for them.

Here is a checklist to help you with that.

Construction Business Cards Checklist

Layout :

• Horizontal
• Vertical
• Horizontal and vertical on the same side.
• 1 side or 2

Size

• Standard 2 x 3 1/2 inch (fits in a Rolodex)
• Unique
• Folding (2 or 3 folds)

Style:

• Conservative / traditional
• Artistic / unique / informal

Type of material:

• Light weight paper
• Heavy weight paper
• Glossy / flat / water resistant
• Plastic, metal, other material _____________

Quality:

• High quality materials
• Medium grade
• Economy

Font Style;

• _______________________________Easy to read!

Colors :

• Card Paper
• Type #1
• Type #2
• Additional?

Layout :

• Horizontal 1 side
• Vertical 1 side
• Horizontal and vertical on the same side.
• 2 sides

You:

• Your personal name
• Pronunciation of your name if needed
• Nickname
• Title
• Creative job title
• Academic degrees
• Professional designations
• Required credentials like certified, licensed, registered
• Your current photo
• Affiliations
• Memberships
• Specialty designations
• Awards
• Additional languages spoken

Your Business:

• Your business name
• Pronunciation of your business name if needed
• Taglines & memory hooks (slogans, quotes,etc.)
  
• Business address
• Alternate P.O. Box
• Zip + four/ postal code
• Country
• Business license number
• Business phone number 1-888--577-7673
• Business phone number with words 1-888--577-SOLD(7673)
• Dots or dashes? 555.555.5555 or 111-111-1111
• Business pager
• Business voicemail
• Business extension numbers
• Fax number
• Fax on demand number
• Business cell phone number
• Business toll-free number
• Product or service information line
• Emergency after hours phone line
• National hotline
• Google phone number
• Special tracking phone number
• Personal cell phone 1-888-57PAULA (577-2852)
• Home phone number ( careful )
• E-mail address
• Webpage URL
• Logo
• Business artwork or clipart
• Business symbols: Realtor, Surveyor
• Specialty designations
• Business awards
• Business photo

**A reason for the prospect to contact you:

• Free report
• Free gift
• Free demonstration
• If not free, 1/2 off of something
• Free personal consultation
• more info...

Avoid:

• Lack of professionalism
• Cheap paper
• Cheap ink
• Dull and boring
• Really weird creative job title
• Worn, tattered, dirty
• Mis spielled words
• Card doesn’t flow smoothly
• Lack of white space
• Outdated personal photo
• Numbers transposed
• Numbers crossed out

Is all information accurate and up to date?

Simple , straightforward and street savvy. Three areas to pay attention to.

1. You. The person handing out the card. more info...

2. The physical card itself, how it looks and what it says.
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more info...
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3. Getting your card into the prospects hands.

The business world can be rough and unforgiving but with solid, friendly relationships with your suppliers and customers, your business life can be a fulfilling one. Your construction business cards can open the door to these relationships and the rewards that come with them.

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