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Your Profitable Commercial Jingle
Letting Your Business Sing
An amazing tool for any business is the deceptively simple commercial jingle. Using a few words and a clever and catchy tune can work wonders for the bottom line of your small business.
With the ability to create instant brand recognition, this promotional marvel is a marketer's dream.
A commercial jingle will set you apart from the pack and doesn't need to cost a fortune if you are staying within your local market.
National brands have given us good examples of what can be done in the past and are still being done up to this present day.
Here are some timeless examples for sale...
With the use of free online marketing through YouTube and other media venues, jingles are a viable way for your small business to step up to the promotional platform.
This musical promo is like a miniature song that features the benefits of your product, your product or company name and even your phone number if that is your primary message to get across this.
They don't have to be corny with an old time message like some of these. You can go with an edgy or fast paced format, the key is to know you are trying to reach.
The Quiznos jingle was a good example of an edgy tune that was hard to forget...
Free Credit Report .com gets our attention in an amusing way while still reminding us of cruel financial realities...
Meow Mix: Some lyrics would be impossible to forget even when you want to. Pleeease help me forget Mr Meow singing "Meow meow meow meow/meow meow meow meow/meow meow meow meow/meow meow . (There are subtitles thankfully, that translate meow for us).
Not to be outdone by meows,
Kit Kat wants me to (repetively) Gimme a Break.
Just a side note here...Advertisers are always trying to worm into our brains and it is no surprise that there can be a negative side to this for some people.
Word phrases that get in our mind and stubbornly pop up are also called earworms in academic studies. They can pose real problems for compulsive individuals. http://www.business.uc.edu/earworms
Doublemint Gum keeps the tempo up and uses constant repetition to embed their gum in your brain.
McDonalds is a jingle and commercial juggernaut . It's probably because of them that you feel "You need a break today"
I don't know if its the tune, the kid or my memories of bologna sandwiches but my favorite commercial jingle has a first name. It's Oscar Myer's B-O-L-O-G-N-A
Here is some fascinating background information on Oscar Myer's jingle...