Catchy Business Names

Catchy business names can make your business stand out in the crowd, but how do you come up with the right one?

The first thing you must do is have a clear picture in your mind of:

  • Who are your customers?

    What is the gender, age, education, income and occupation of your customers?

  • What do they want?

    What are their values, hopes, frustrations and problems?
    You are here to provide the answer (your product or service) to their frustration/problem right?

  • Where are will be coming from?

    Will your customers be local or will they be from all over the world through the internet?
    Are they rural, urban or international?

  • How you will reach them?

    Will it be local marketing, word of mouth, walk-ins or telemarketing?Will it be national or international requiring a strong web presence?Will it be print media or billboard and the Yellow Pages?

    Finding the right catchy business name takes all this into consideration.

    The bottom line is...

    You need to think like your customer thinks.

    What words would they type into google to find the solution to their problem? If they want their pool in Miami cleaned, words specific to pools and their location will be used. Consider using those keywords. You will have an easier time being found on the internet.

  • Are your customers conservative and wealthy?

    Tone down the flash and stand out, not stick out with your name.

  • Are your customers elderly?

    Don't choose a name that is trendy to you but foreign to them.

  • Are your customers hip and wanting to experience each moment?

    Anything is possible.

    Your best bet for getting a slew of ideas should be:

  • Your computer for searching name and branding companies, name generators, screen names
  • Yellow Pages directories
  • State corporation registration web sites
  • A thesaurus
  • A rhyming dictionary
  • Unusual word dictionary
  • Language translations

    Start brainstorming. Make a list as you start playing with the words. Combine them, say them backwards, add a foreign word to your main product.

    Sit back and listen to how they sound . How does it make you feel? Share it with others and watch their reaction.

    Does it flow off your tongue?

    Is it easy to spell and remember?

    Are there words or phrases that can be added that are in strong demand on search engines?

    Can you get the words as a domain name?

    Check trademarks, company names and local DBA names. Search the internet. You don't want a lawsuit after your business is successful.

    Remember with all your effort and all you brainstorming, the end result you are after is a catchy business name that helps your marketing efforts to connect with you customer.

    One that will get the click, the phone call or the walk-in.

    Without that you have a nice sounding name but an empty store.

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