Business Names Ideas
"Do's & Don'ts"
Business names ideas doesn’t exactly flow off the tongue easily does it? A grammatically better phrase would be business name ideas. There is a reason for choosing those words. It's called keyword analysis service and it ties in with your search for the perfect business name.You have to understand the absolute importance of having the right business name. It is your business name (and the image it creates) that will be used the most in all of your marketing. Whether it be in print on your business cards, stationery and signage or verbally in radio spots, phone conversations or word-of-mouth, your business name is constantly being given out. For the same reason we chose business names ideas as the headline for this article (because people search using those words the most), your business name needs to meet the searching criteria for your customer. This is an online world now and people don’t search for John Doe and Associates to clean their pool in Miami. They search for “Miami Pool and Cleaning Services” or simply “Pool & Cleaning”. What is their itch? Make sure your name scratches it. We have put together a quick list of Do’s and Don’ts to help you brainstorm and then narrow down your ideas to making this process a little easier on a separate business name checklist. For now let’s look at the Do’s. DoGet plenty of ideas. Reach beyond your cranium. Go online or to the library and search the Yellow Pages for various business names.
Which ones would connect with your customers? Use a thesaurus or rhyming dictionary for finding similar descriptive names.Make your name descriptive. Will your customer be able to immediately know what your business does?Allow for future growth. What happens if you move to another city or state? What happens if your product line diversifies? Will your name accommodate that change Check the meaning of your name in other languages. Especially if you will be operating in foreign markets. You don’t want the foreign translation to mean “this is junk”. Make your name easy to pronounce and spell. Simple is easier to understand, refer and type into a search engine.Make a memorable first impression. What image comes to mind? Use emotion. What positive emotions come into play when your name is mentioned?Pay attention to how it sounds. You don’t need a tongue twister that confuses people. Two to four syllables is more than enough. lceland’s glacier “ Eyjafjallajokull” is not the name to use on pure ice and water products. Be unique but not strange. How can you distinguish yourself from your competitors?Be positiveBe clear. If your name were shortened to two the first letters would you end up with an embarrassing acronym?”
How about Dublin’s Ultimate Mapping Brokerage”?Know that simple is good. Less is more. Yet the I'm sure law firm Ziffren, Brittenham, Branca, Fischer, Gilbert-Lurie, Stiffelman, Cook, Johnson, Lande & Wolf LLP does quite well ignoring that advice. Check what you’re name looks like without capital letters when they run together in your URL. Ignore this at your own peril.Check your name in different language translations, especially if you will be dealing with foreign markets. You don’t want your name to mean ”this is junk” in another language.Choose a name that can’t be tweaked and used by your competitor. Perform a legal name search. You don’t want to have to change your name once you are established and successful. The legal costs, print and signage costs and lost market opportunities would be a killer.
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