Business Name Ideas
"Do's & Don'ts"!
Perfect business name ideas sometimes appear in a flash of brilliance but for the most part find the best one that puts your company in the spotlight requires time, creativity and some detective work.This is part 2 of finding your small business name that stands out from the crowd.You may want to read business names ideas first. Take your time... It is your business name (and the image it creates) that will be used the most in all of your marketing. Whether it be in print on your cards, stationery and signage or verbally in radio spots, phone conversations or word-of-mouth, your business name is constantly being given out. What is their itch? Make sure your name scratches it. We have put together a quick list of Do's and Don’ts to help you brainstorm and then narrow down your ideas to making this process a little easier on a separate business name checklist. "The Don'ts"Don't rush the process. Spend time with your creation. Time spent now will reward you one hundredfold later.Don't use a three letter acronym. IBM and UPS can do it now but they started with their full name on display. Your clients are not going to recognize MOP Inc as Miami Optical Programming. They might think its a janitorial company.Don't use too common of a word if search engine keywords are important to you. How hard would it be to win the word mop?Don't limit your future growth. What happens if you move to another city or state? What happens if your product line diversifies? Will your name accommodate that change?Don't use words that could have negative or obscene meanings in another language. other languages, especially if you will be operating in foreign markets. Don't use complicated terms. Make your name easy to pronounce and spell. Simple is easier to understand, refer and type into a search engine.Don't> be bland and forgettable. Don't use use a confusing name.Don't use a faddish or trendy name. Fads and trends fade away. Don't use a feature. Use a benefit. Solid Frame Furniture vs Everlasting FurnitureDon't use a name that sounds weird (unless you sell weird things). Don't be cutesy if you are courting big business. Don't use a name that is at the end of the alphabet if Yellow Pages advertising is important to you. Don't choose a name that your competitor can change a little and pull your prospects away.(You could buy your name in .com, .net, .org and .info). Consider similar spelling also. Don't put off having an attorney doing a legal name search. You don’t want to have to change your name once you are established and successful. The legal costs, print and signage costs and lost market opportunities would be a killer.Don't forget to go to the first page of business name ideas here.
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