Advertising Taglines"How to stay in your customers mind... "What are advertising taglines and why should you care? I am glad you asked. There is a critical window of time when you first meet a potential customer that will influence your future with them. Their perception of you is influenced by:
Advertising taglines are very short phrases used to create a positive memory hooks between you and your potential customers.
Let’s say you are attending a Chamber of Commerce networking event. You are introducing yourself and you say to the group “ Hello, I’m Jerry Volso and I own Number One Plumbing. I’m proud to say we are number 1 in the number 2 business.” You hear the chuckles, you see the smiles, the first step has gone well. You have made a connection and left him with your business card (that has your tagline on it). Next week Frank Keeily (who was present for your presentation) is hearing a customer complain about sewer line problems. You should call Number One Plumbing he says. I ‘m told they are number 1 in the number 2 business. "SUCCESS!"Using simple words and the images and ideas they create...your company’s service or product can linger in peoples mind. Advertising tag lines are used by the largest of companies.
To small one owner businesses... Accountants
Carpenters
Caterers
Pest Control Roofing Stone masons Simple succinct words and phrases used in your advertising tagline can change you from "who was that guy?" to "Oh you need Steve the stone mason". "From what I've heard he can rock your world."
How to write Taglines
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