Writing Advertising Tag Lines"Staying in your customers mind..."Advertising tag lines can be one of the secret weapons on your business card. A few simple words designed to penetrate your prospects mental defenses and to set up shop in the inner recesses of their mind. Slapping some trite phrase on your card isn't the way to do this.
You can come up with an excellent tagline with a few simple steps. 1. Keep it simple. A few short words are better then many words. Nike's "Just do it" certainly set the standard for an action packed and memorable tagline. Keep your thought clear. Elaborate words and complex phrases are hard to retain. It needs to be short and sweet. 2. Be upbeat. You want a positive association with your business so keep the negatives out of your tagline completely. Put a smile on their face. Solve a problem, lighten a load and push their hot button. 3. Be understood. Yes, I know you want it to sound cool and unique. What happens if I don't have a clue to what you mean? Remember who your prospects are. Are they locals or is this going international through the web. Not everyone will understand slang phrases that you use. Choose them carefully so that they are widely understood. If they can't understand it, they won't remember it. 4. Be memorable. When the need for your product or service comes up, you want your tag line to pop up before your competitors. Some phrases just stay with you.
You can easily match them can't you? Give it a try... Chevy Trucks -DuPont-Burger King-American Express-Exxon Need I say more? 5. Speak to their need. Remember the conversation that is going on inside of your prospects head. It goes like this...What is in it for me? If you can, speak to that question. Show a benefit. Make a promise. Does you tag line focus on your company or on your prospect's need? Five simple concepts for advertising tag lines. Simple steps to solid profits. Hmmm... sounds good doesn't it?
Memory hooks that mean business
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