Advertising Jingles"Mmm, Mmm _____?________ "!Advertising jingles have been with us for decades and have been a simple yet effective way for businesses to get inside their customers head and sometimes stay their forever. People connect with a promotion when there is more involved than just the logical written word. We remember 10 % of what we read, 20% of what we hear and 30 % of what we see. We retain even more when music enters the equation.
Short snappy tunes that became commercial jingles opened the door to promotions for product from cars to Coke, bananas to bologna. While generally not longer then 30 seconds, jingles combine music and lyrics to connect with your prospects emotions and affinity for music to make an indelible impression in their memory bank. Thirty seconds is short enough to keep from boring them and long enough to get your message across in a way that will be remembered ( whether they like it or not). How well do we remember them?
That is what I truly want to be..."
They come right back to you don’t they? Jingles have been around since commercial radio in the 1920’s. The goal was to make you think of their product throughout the day and certainly when you mind wandered into their category when making a purchase. If you started humming the tune you were done for. They worked wonders for many businesses. Before radio advertising your product could only be sold through print advertising or word of mouth. Now with adding sound and music people could be reached and spoken to at a much deeper level than simple logic. Pictures could be painted in their mind and connected to daily living with simple catchy tunes. The simpler the melody the easier to get stuck in the mind ( a good lesson for all tag lines). They can pop up (plop plop fizz fizz) anywhere. If the jingle is a catchy tune there is no limit as to what marketers can fit into this format. It might be the benefits of their product, a new product name, their business name or even their phone number. Words that rhyme work especially well in this format. We placed advertising jingles under tag lines though it would pretty hard to get the tune of a jingle on a business card (unless it was a cd business card or perhaps something similar to the singing birthday cards), but a key phrase could trigger the tune in your mind if it had been heard before. Obviously this would be for large product promotions but effective none the less. There are plenty of examples of famous advertising jingles on the next page but for now lets finish out with one of my favorites....
jingles 1 l jingles 2 I jingles 3 I jingles 4 I
Return from Advertising Jingles & go to Tag Lines
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