The Best Advertising and Marketing IdeaIt's all about... _________What is the best advertising and marketing idea? What one idea outranks all the other top 10 lists on marketing theory and advertising hot sheets? Is there a single aspect in advertising lore that is a marketing juggernaught yet doesnt cost a single penny?
Yes. You already have it. So do your employees and your customers. It's defined as... It is called... PASSION You have hit the jackpot when all of you have a passion for the same thing at the same time. Ever been in an apple retail store? PASSION. A World Cup soccer match? PAAASSSSSSION! If you and your employees are lukewarm concerning the passions of your customer Joe , then Joe ends up with a lukewarm (lousy) customer experience. Joe will search for and find (sooner or later) a company that shares his passion. If you are passionate about your product but your customer isn't... well lets just say you have a long road ahead of you. Rather than walking alone, perhaps you should find a way of reaching like minded customers, other passionate individuals. If there aren't enough locally can you go nationally or internationally? That's what the web does so perfectly. Can't find much local interest in Louis Vuitton handbags? Do your local customers have any interest in your PASSION for all Cartier and Breitling watches? Go where they are online, or create a place on the web if you feel you can connect and meet the needs of this crowd. You may be the only speckled hamster lover that is fascinated by all the unique cages and exercise wheels for these fur-balls in your town but I'm sure there are others out there in this world that want to connect. They need your expertise and product to care for their Harold ( or Heloise) the hamster. Why is PASSION such an important, gotta-have-it advertising and marketing idea? When you are PASSIONate you are: When your employees are PASSIONate they are: When your customers are PASSIONate they are: Our best advertising and marketing idea for anyone is:
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